The best whitening toothpastes of 2019–2020: rating of effective products with safe composition (top 10)

Which whitening toothpaste is best to buy?

Whitening toothpastes work in two different ways: chemical or mechanical.

In the first case, lightening occurs thanks to acids and enzymes that break down plaque and other contaminants on the teeth.

Such compositions are recommended to be used in courses, and not on an ongoing basis. Otherwise, chemical compounds can lead to discoloration of the enamel or damage to the gums.

Mechanical cleaning occurs using abrasive elements. The average abrasiveness index in whitening pastes ranges around RDA 80-100.

With regular cleaning, the enamel is polished, thereby the paste whitens it and adds shine. It is important to select the composition, taking into account the condition of the teeth.

An increased amount of abrasive components can increase the sensitivity of the enamel. Therefore, dentists recommend purchasing formulations that contain sodium fluoride to strengthen it. Sodium citrate and strontium chloride also help reduce sensitivity.

Smokers and coffee lovers should pay attention to formulas containing anti-tartar components. They will help get rid of persistent yellow plaque.

Recommendations: 10 best children's toothpastes

10 best medicated toothpastes

18 best toothpastes

The best whitening toothpastes without fluoride

Toothpastes without fluoride are especially recommended for residents of regions where this element is found in abundance in drinking water. Too much fluoride intoxicates the body, causing stains and brittle teeth.

ROCS "Sensational Whitening"

5.0

★★★★★

editorial assessment

98%

buyers recommend this product

See review▶

ROCS is a toothpaste with a multi-stage cleansing system. The whitening effect is achieved by soft polishing the enamel.

The rounded shape of the abrasives allows you not to injure sensitive teeth. The paste contains no fluoride, parabens, or chlorhexidine.

Plaque removal occurs using a proteolytic enzyme of plant origin. Thanks to it, the paste can be used on an ongoing basis.

The patented complex of plant components Mineralin in the formula strengthens enamel, protects the oral cavity from caries, periodontitis, gingivitis and other dental diseases. The product is sold in a black tube with the company logo. The lid can be easily opened with one finger.

Pros:

  • does not injure sensitive teeth;
  • gently whitens;
  • plant composition;
  • prevention of oral diseases;
  • convenient tube.

Minuses:

  • expensive (300 rubles for 75 ml).

Despite its gentle composition, dentists recommend alternating ROCS with pastes without a whitening effect.

Himalaya Herbals Sparkly White

4.9

★★★★★

editorial assessment

96%

buyers recommend this product

Himalaya Herbals Sparkly White is recommended for teeth whitening in cases of hypersensitivity, inflammation or damage in the oral cavity.

The plant-based formula is based on natural enzymes - no fluoride or other chemical bleaches.

Papaya extract is responsible for brightening, miswak and pineapple protect gums, and menthol gives the paste a mild taste and fights bad breath.

Buyers note that Sparkly White foams well, cleans and whitens well, and does not increase tooth sensitivity. A small pea is enough for one procedure.

The manufacturer promises a visible effect after 2 weeks of daily cleaning. The product is sold in 75 g laminate tubes with a wide screw cap.

Pros:

  • quick results;
  • plant composition;
  • freshens breath;
  • cleans teeth well;
  • convenient tube;
  • economical.

Minuses:

  • the price is above average (200 rubles for 75 ml);
  • no protective membrane;
  • SLS included.

In addition to plant enzymes, the Himalaya Herbals formula contains sulfate, so it is still better to use this product in courses rather than on an ongoing basis.

Biomed White Complex

4.9

★★★★★

editorial assessment

90%

buyers recommend this product

Biomed is a paste with a safe composition for comprehensive oral care. It is suitable for adults and children over 6 years old. 99% of the formula is natural ingredients.

For whitening, the paste contains charcoal, bamboo and activated carbon. Calcium and L-Arginine are also important components. They restore the strength of teeth.

Plantain and birch leaves prevent the development of caries and relieve inflammation. Bromelain breaks down plaque, and zinc citrate kills unpleasant odors.

The paste has a dark gray color and a thick consistency, which ensures its economical consumption. The paste foams well during cleaning. Biomed White Complex is produced in stylish silver packaging. The wide screw-on lid allows you to store the paste vertically.

According to the manufacturer, just 30 seconds of brushing provides 12 hours of fresh mouth. However, buyers say that the refreshing effect is rather light and does not have such a prolonged effect.

Pros:

  • affordable price (95 rubles per 100 g);
  • natural composition;
  • can be used by children;
  • low consumption;
  • clinically proven effectiveness.

Minuses:

  • not everyone likes the taste;
  • only slight lightening of the enamel.

Biomed White Complex whitens teeth a little, but you shouldn’t expect an effect comparable to cosmetic whitening from this paste.

The best gel toothpastes for teeth whitening

Gel pastes do not contain titanium dioxide and calcium, which means they provide even more gentle dental care. Another advantage of gels is the absence of artificial dyes, which negatively affect the structure of enamel and digestion.

Miradent Mirawhite gelee

5.0

★★★★★

editorial assessment

98%

buyers recommend this product

Miradent Mirawhite gelee is a whitening dental gel designed for intensive stain removal and gentle enamel polishing. The composition without peroxide and abrasives is suitable for those with sensitive teeth.

The mint flavor masks unpleasant odors and instantly freshens your breath. The gel is sold in soft plastic packaging with a wide screw-on lid.

Small polishing elements provide 2-3 tones of lightening and remove stubborn stains from smoking, tea, wine or coffee. Sodium fluoride and xylitol restore enamel, seal microcracks, ensuring caries prevention. Mica gives teeth a glossy shine.

Pros:

  • prevention of caries;
  • gentle polishing and bleaching;
  • strengthens enamel;
  • suitable for sensitive teeth;
  • mild taste that refreshes breath;
  • comfortable tube;
  • composition without harmful additives.

Minuses:

  • price (690 rubles per 100 ml).

To achieve the fastest possible effect, the manufacturer recommends using the paste together with the Miradent Mirawhite Oxygen whitening pencil.

ROCS Medical Minerals

5.0

★★★★★

editorial assessment

95%

buyers recommend this product

ROCS Medical Minerals tooth gel strengthens enamel thanks to bioavailable calcium, phosphorus and magnesium compounds in the composition.

After brushing, a thin protective film remains on the teeth, which ensures a longer action of the active components. The gel is sold in compact packages of 45 g.

The formula does not contain fluoride or harsh bleaches - even for infants. The manufacturer promises whitening by an average of 4-5 tones.

The paste is especially recommended for restoring enamel after braces. It helps reduce tooth sensitivity and restores shine to your smile.

Pros:

  • can be purchased in all stores;
  • safe composition;
  • noticeable whitening;
  • does not contain fluorine;
  • no age restrictions;
  • strengthens the enamel.

Minuses:

  • Not everyone likes the fruity taste;
  • overpriced (reaches 450 rubles per tube).

Buyers are advised to monitor promotions for ROCS products in order to buy the gel at a better price.

Perioe Pumping Citrus

4.8

★★★★★

editorial assessment

90%

buyers recommend this product

Perioe Pumping Citrus is a tooth gel from Korea. Its mild citrus taste is loved by adults and children. With regular use, the manufacturer promises to return your teeth to their natural color and prevent the appearance of tartar. Buyers also notice a brightening of the enamel.

Silicon dioxide is added to the formula as an abrasive, which effectively removes plaque and dirt without thinning the enamel. Pyrophosphates in the product prevent further plaque formation, prevent bacteria from multiplying and leave a feeling of freshness in the mouth for a long time.

The gel is produced in bright orange plastic bottles of 285 g. The product is squeezed out using a dispenser, which ensures low consumption.

Pros:

  • convenient packaging with dispenser;
  • economical;
  • pleasant orange taste;
  • prolonged freshness effect;
  • whitens well.

Minuses:

  • not sold everywhere;
  • sodium lauryl sulfate in the composition;
  • high cost (600 rubles per package).

Perioe Pumping Citrus is a good tooth gel with a pronounced whitening effect, but some are put off by the inflated price and SLS in the composition.

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Rocks

Sensational whitening, providing radiant white teeth, is guaranteed by Rox whitening toothpaste (manufactured in Switzerland-Russia).

The ROCS formula is based on the principles of preventing plaque development and strengthening teeth. The combination of biological components: xylitol, bromelain, as well as mineral compounds - sources of phosphorus, calcium and magnesium, provide:

  • delicate enamel whitening;
  • prevention of tartar formation;
  • strengthening teeth and preventing the development of caries;
  • long-term cleanliness of teeth;
  • giving breath freshness;
  • eliminating bleeding gums;
  • normalization of the composition of the oral microflora (has prebiotic properties).

As a complement to delicate whitening, dentists recommend using ROCS paste - oxygen whitening. Thanks to the unique properties of active oxygen, this product deeply whitens tooth enamel, eliminates inflammation in the gums and unpleasant odor.


ROCS Sensation Whitening toothpaste for sensitive teeth

The best whitening toothpastes for bleeding gums

Pastes recommended for bleeding contain wound-healing and anti-inflammatory components. The abrasiveness index in them should be reduced.

Dentissimo Gold Advanced Whitening

5.0

★★★★★

editorial assessment

97%

buyers recommend this product

Dentissimo – whitening toothpaste with gold particles. The formula also includes hydrated silica to gently remove plaque.

Xylitol and sodium monofluorophosphate are added to prevent tartar. Geranium maculatum relieves inflammation and bleeding.

Sodium hyaluronate and pantothenic acid moisturize the mucous membrane and also promote the regeneration of damaged gums.

Leuconostoc, eugenol, colloidal silver and gold provide a bactericidal effect, and mica polishes the enamel and provides it with shine.

The consistency of the product is creamy and foams well. To clean, just apply a pea-sized amount of composition to the brush.

There is no feeling of cold from too much menthol after use, the taste is mild. At the same time, the feeling of freshness and cleanliness remains for a long time.

Pros:

  • safe natural composition;
  • gently cleanses and polishes enamel;
  • heals gums;
  • relieves inflammation;
  • economical;
  • pleasant taste.

Minuses:

  • expensive (900 rubles per tube).

Users report noticeable whitening and healing of gums with regular use of Dentissimo Gold. However, not everyone is ready to overpay for gold particles in the composition.

Parodontax "Gentle Whitening"

4.9

★★★★★

editorial assessment

90%

buyers recommend this product

Parodontax "Gentle Whitening" is a whitening paste for daily use. Its components kill bacteria, relieve inflammation and bleeding, and maintain the adherence of the gums to the teeth.

The formula effectively removes plaque and prevents gum disease, but several months must pass for a noticeable whitening effect.

Parodontax is sold in a 75 ml soft laminate tube with a convenient screw cap. The formula contains 2 active ingredients: 1400 ppm fluoride, which strengthens enamel and sodium bicarbonate - this eliminates plaque, and at the same time gives the paste an unusual taste.

Some buyers say that it takes some getting used to, while others start to like it the first time they clean it.

Pros:

  • relieves inflammation and bleeding;
  • bactericidal effect;
  • strengthens teeth;
  • removes plaque;
  • prevention of caries and gum diseases;
  • convenient packaging.

Minuses:

  • not everyone likes the taste;
  • whitens slowly.

For the best effect, the manufacturer recommends using a mouth rinse and a Parodontax toothbrush along with the paste.

Vitex Black clean “Whitening + gum protection”

4.8

★★★★★

editorial assessment

89%

buyers recommend this product

Belarusian whitening toothpaste with activated carbon particles. They absorb dirt and remove yellow stains from coffee, tea, and cigarettes. Charcoal also kills bacteria and neutralizes unpleasant odors.

Oak bark relieves inflammation and has a wound healing effect. Buyers note a rapid reduction in bleeding and effective removal of even stubborn plaque.

Menthol and eucalyptus give the product a mild taste and freshen breath well. The paste does not foam well, but this does not increase product consumption.

Vitex Black clean is sold in beautiful packaging. It is convenient to squeeze the paste out of the soft tube, and the wide screw-on lid allows you to store it vertically.

Pros:

  • affordable price (130 rubles for 85 ml);
  • pleasant taste;
  • effectively removes plaque;
  • relieves inflammation;
  • freshens breath;
  • convenient packaging;
  • pleasant taste.

Minuses:

  • contains parabens

Vitex Black clean is an inexpensive but effective whitening paste. However, due to parabens in the composition, it is not recommended for regular use.

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The best whitening toothpastes to strengthen enamel

Due to damage to the enamel, teeth begin to react to hot and cold foods. In addition, its thinning leads to aesthetic problems. At the initial stage, specialized toothpastes help cope with the disease.

Crest 3D White Whitening Therapy Enamel Care

5.0

★★★★★

editorial assessment

100%

buyers recommend this product

Crest 3D White is a whitening toothpaste that provides special care for enamel. Lightening and cleansing of plaque is achieved using a proprietary foamed consistency.

The paste carefully envelops the teeth on all sides, removing stains. With regular cleaning, the formula lightens the enamel by 1-2 tones, and the whiteness effect lasts for a long time.

The mineral complex in the product restores, strengthens and adds shine to the enamel, and also prevents caries.

The formula does not contain harmful substances and is approved for children from 2 years of age. The taste of the paste is mild but refreshing.

Pros:

  • pleasant mint taste;
  • whitens by several tones;
  • allowed from 2 years;
  • prevents the appearance of caries;
  • strengthens the enamel.

Minuses:

  • difficult to find on sale;
  • high price (800 rubles per tube).

Buyers note that the cost of Crest 3D White is justified by its decent quality and efficiency.

Biorepair Pro White

5.0

★★★★★

editorial assessment

100%

buyers recommend this product

Biorepair Pro White is an Italian paste that preserves the whiteness of enamel. The active component is xylitol. It kills bacteria and enhances the protective properties of saliva.

The composition even successfully fights caries in the initial stage. The formula includes microRepair biomimetic particles to restore enamel and seal microcracks in it. They are 98% identical to human dental tissue.

The composition is also distinguished by the presence of PVP polymer, which creates a thin protective layer on the surface of the teeth. Thanks to it, active dyes do not spoil the smile, it remains snow-white longer. The composition of Biorepair Pro is safe and hypoallergenic.

The paste does not contain aggressive acids, alcohol, titanium dioxide, sulfates, parabens or hydrogen peroxide. The abrasiveness index has been reduced to RDA 50, so even those with sensitive teeth can use the product daily.

Pros:

  • can be purchased at most stores and pharmacies;
  • suitable for daily use;
  • low degree of abrasiveness;
  • safe composition;
  • strengthens enamel;
  • does not cause allergies;
  • suitable for sensitive teeth;
  • retains whiteness for a long time.

Minuses:

  • expensive (600 rubles for 75 ml).

Biorepair Pro White is a whitening paste with an enamel strengthening effect. It is allowed for children over 12 years old. The taste and smell of the product are not harsh, most buyers like it.

Asepta Plus "Gentle Whitening"

4.9

★★★★★

editorial assessment

96%

buyers recommend this product

Asepta Plus provides a multi-stage oral cavity cleansing system. The breakdown of plaque occurs with the help of plant enzymes.

The composition excludes aggressive abrasives, peroxides or acids, which lead to microcracks in the enamel. The abrasiveness index is reduced and is RDA 80.

Small round granules remove plaque without damaging teeth. The combination of hydroxyapatite and potassium citrate prevents hypersensitivity. Natural extracts in the paste increase oral immunity and relieve inflammation.

Due to the absence of parabens, antiseptics, sodium lauryl sulfate and fluorine, the paste is suitable for children. The effectiveness of the formula is clinically proven.

The manufacturer guarantees that in 3-4 weeks of regular brushing, teeth will lighten by one and a half shades, the susceptibility to caries will decrease by 3-4 times, and the enamel will become at least twice as strong.

Buyers only confirm this. The black plaque from braces goes away in a few weeks, and the teeth acquire a snow-white hue.

Pros:

  • can be purchased at most pharmacies;
  • safe composition;
  • low abrasiveness index;
  • suitable for daily use;
  • prevention of caries;
  • strengthens enamel;
  • effectiveness has been confirmed by clinical studies.

Minuses:

  • does not freshen breath;
  • the price is above average (220 rubles for 75 ml).

For maximum effectiveness, it is recommended to use the paste in combination with Asepta Fresh mouthwash.

Precautions and helpful tips from experts

We will tell you how to use whitening toothpaste so that it is as effective as possible and does not cause damage to all components of the oral cavity.

Firstly, it is best to choose a product after consultation with a dentist, who will assess the clinical situation and offer the safest options. It may turn out that whitening compounds are completely contraindicated for you. Or fluorine is contraindicated (due to fluorosis, as well as an excess of the element in the body), which is included in most of the samples presented today.

Secondly, it is necessary to undergo professional hygiene in dentistry to prepare the tissues for exposure to bleaches. At the preparation stage, it is important to strengthen the enamel with remotherapy or fluoridation. Two weeks before the start of the course, you need to increase your consumption of foods with calcium and phosphorus, and start taking vitamin and mineral complexes.

Thirdly, when choosing, give preference not to price, bright advertising or beautiful packaging, but to the composition. The packaging must indicate the abrasiveness index, as well as the content of fluorine and other useful components. It is better not to buy copies that lack such valuable information.

“You need to use the paste exactly as much as indicated on the package. Some formulations are designed for daily use for 1-2 months, others are used 1-2 times a week. You definitely shouldn’t ignore this rule. If, during the whitening course, the sensitivity of hard tissues greatly increased, the gums began to become inflamed and bleed, or a rash appeared, stop using the product, switch to anti-inflammatory and remineralizing compounds, and consult a dentist,” explains Tatyana Varlamova, dental therapist.

To apply the product to your teeth, use a brush with soft bristles or medium hardness. Movements during cleaning should be careful and gentle. There is no need to vigorously rub the composition into hard tissues - you will not get the best effect from this, but you will definitely damage your teeth.

During the course of procedures and for 2 weeks after its completion, try to exclude foods and drinks with dyes from your diet, stop smoking, otherwise you may not get the promised effect of 1-2 tones.

The best medicated tooth whitening pastes

Therapeutic and prophylactic whitening pastes work more gently than usual, but they also contain abrasives or acids. Dentists recommend using them in courses or once or twice a week.

Colgate "Medicinal Herbs" Whitening

4.9

★★★★★

editorial assessment

90%

buyers recommend this product

The Colgate Whitening formula is based on a plant complex. Menthol has a bactericidal effect and freshens breath; lemon gently brightens; eucalyptus has an anti-inflammatory and healing effect; fennel removes plaque; lemon balm soothes irritated mucous membranes.

Fluoride and calcium, which are also present in the formula, strengthen the enamel and prevent caries and tartar. Colgate “Healing Herbs” are sold in 100 ml laminated tubes with a convenient flip-top cap.

Pros:

  • low price (from 60 rubles per 100 ml);
  • available in every store;
  • relieves bleeding and inflammation;
  • prevention of caries and tartar;
  • can be used daily;
  • effectively removes plaque.

Minuses:

  • Not everyone likes the taste.

Colgate Whitening is an inexpensive but effective whitening paste that can be used for daily brushing of teeth.

Japanese Kobayashi paste

Kobayashi Whitening Toothpaste with Peppermint Herbs and Charcoal:

  • polishes and whitens enamel;
  • removes dental stains and plaque;
  • Herbal scent prevents odor and freshens breath.


Japanese Kobayashi whitening toothpaste with charcoal

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